Sunday, January 19, 2014

Visa almost hit the price target at the price of $232.18

Closed on Friday, Visa has market price $232.18, the stock up 4.69%, also hitting the 52 week high. As the price target is 235.94. I strongly recommend that we hold the stock and set up new 12 month price target at $246. TheStreet Ratings team rates Visa as a “Buy” with a ratings score of A. Visa’s sponsorship renewal of FIFA was announced on January 14, 2014 in Zurich. This announcement grant Visa as the exclusive partner of FIFA in the financial services product category for another eight years through 2022. In late December, Visa launched its marketing campaign for the 2014 FIFA World Cup in Brazil. This important partnership benefits VISA to connect more with business clients and global fans.  It truly improve worldwide awareness that VISA continues to be a market leader in this unity with the world's favorite sport. 

Merchants rack up $7.8 billion in Online Sales on US-issued VISA cards in just five days during the Thanksgiving Day to Cyber Monday. Sales of U.S. Visa accountholders increased to $7.8 billion, up 30% over last year. The holiday of Cyber Monday only accounted for $2.6 billion in online spending, an increase of 28% over 2012. In addition, Traveling has become an increasingly common trend among the rich. The average trip spend of affluent travellers is USD $3498 with the prediction of their spending rising to $4501 per holiday in the next year. 85% of affluent travellers own credit cards, 50% own debit cards. These card holders mostly plan and pay their trips through digital online banking. A common aspect of these travellers, Visa users. 

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