On Thursday March 8th, 2012, McDonalds released their 8-K which rereleased February’s sales. Global same-store-sales missed analyst expectations by about 20-80 basis points and would have been even lower without the extra day added by the leap year. Cold temperatures hurt sales in Europe and Russia, which weighed down global sales. Same-store-sales in the company’s Asia Pacific/Middle East/Africa operations missed expectations by the largest margin (5.6% gap). Performance in the U.S. diluted most of these shortcomings, which were driven by sales of Chicken McBites, breakfast menu items, and Filet-O-Fish sandwiches. These sales do not fit in with the double-digit growth that McDonalds has consistently achieved as of late. McDonalds shares were down 3.3% in afternoon trading to about $97.
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